Interpretation of furniture the rapid rise of the genetic code brand.docVIP

 PAGE \* MERGEFORMAT 4 Interpretation of furniture the rapid rise of the genetic code brand ‘Choice and who along with mountain climbing, mountains than selecting the board which is more important! ‘In the corporate strategy to upgrade the first threshold, the Shanghai Love Castle Furniture Co., Ltd. chose the far Zhuo brand as part of its brand strategy partner. Since the co-operation five months ago, love the castle will come to the fore in the furniture industry has become a leader in children’s furniture industry. Love the castle’s brand recognition and reputation at top speed up, has been the same industry, mass media, a large number of consumers concerned about the same time, sales rose with the Japanese. Love Castle has created a small miracle of the brand quickly and stronger. So far Zhuo brand agencies is how to wield the sword for? Position, decided to brand a key factor in the success or failure Yuan Zhuo brand in the right market research found that Chinese children’s furniture in the development process there was a strange phenomenon: Although so far has been more than 200 children’s furniture brands, but there are indications that children’s furniture is still very much in the brand positioning weak, especially in the homogenization of the phenomenon is relatively serious. In response to this phenomenon, far from the castle Zhuo brands to love the brand positioning, arguing that differences can be high point in the beginning of the occupation. Yuan-Zhuo brand positioning agencies to love the castle ‘China authentic children’s furniture brand’, its brand’s core idea is ‘authentic’. It raised ‘authentic’ and competing brands segment, from children to respect the nature of this perspective, the proposed ‘aspire naturally there is love’. Its claims to meet the wishes of children grow up naturally, comply with the wishes of their natural instinct to create for the individual to give their children the freedom to flourish, in nature the pursuit of ‘