Interpretation of instant noodles Corporate Strategy.docVIP

Interpretation of instant noodles Corporate Strategy.doc

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Interpretation of instant noodles Corporate Strategy

 PAGE \* MERGEFORMAT 22 Interpretation of instant noodles Corporate Strategy As in the instant noodle industry, people who work in eight years, the honor has experienced instant noodle market in mainland China’s rapid development, but also witnessed China’s largest instant noodle Group’s ups and downs of several honor. From the success or failure of these enterprises, from the surface it seems there are many accidental factors come into play, but if you through in-depth study of these enterprises, you will find the real ups and downs that affect these companies honor of the core element is that what they have chosen kind of strategy. The right strategy for the rapid development of some enterprises, but the wrong strategy have resulted in a rapid decline of many enterprises, or even disappear. The right strategy for the rapid rise of business Instant noodles in China, local enterprises, the rapid rise in recent years, representatives of enterprises are mainly Hebei Hualong, the white elephant in Henan, Henan Principal of Sri Lanka-US companies. Their success is undoubtedly the rise and they have chosen the right strategy has a great relationship. In China’s instant noodle market, from Taiwan, Master and unification of mainland China has been dominated by high-end market. High-end market attractive profit margins and a good brand image will undoubtedly have become so many businesses want to split the cake. But the cruel reality gave hope to split the pie a heavy blow to the enterprise, the author has been found in the work in order to enter the high-end market, many companies hesitate to spend huge sums of money from abroad or Taiwan, the introduction of advanced production equipment, develop a similar Master of the product, attempting to block large than the Master product surface and good quality advantages of market integration from the health carve slice of the pie, but unfortunately these do not run into a wall after the strategic adjustment of enterpris

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