Into the store (field) the choice of techniques.docVIP

 PAGE \* MERGEFORMAT 11 Into the store (field) the choice of techniques Moderator: Wang Xin-Hong Invited guests: Zhejiang Business Source Food and Beverage Co., Ltd. Yi Ting Wu Hua Trade Co., Ltd. Hebei Stone Hill amp;amp; Knowlton Sales were Tie-Jun Li Good match for marriage Moderator: Welcome to 3 into the ‘China Sugar Clinic’, which we discuss the topic is ‘into the Hotel (store) skills’. Channel change, terminal manufacturers expand our friends faced with many confusing, on into the Hotel (store) is a very common problem is also critical, people are looking for some experience, learn some skills, we are now ‘China Sugar Clinic’ on the to build such a platform. To enter any field must have an entry point, the hotel (store) of choice is the most important issue facing public companies. Li Jun: First of all types of hotels (stores) have a clear understanding of the nature of the division from the channel, the hotel is a drink that is terminal, stores (including shopping malls, supermarkets, specialty stores, etc.) is the image display terminal. When the terminal in the selection of products with their own characteristics and strength of the enterprises themselves, choose the appropriate, good channels of exports, if it is some small brands, there is no need for image display, then into the hotel is the most cost-effective. Even if the choice hotel is not a simple task, the hotel can be divided into 369, etc. Yeah, carefully assess the strength of their own enterprises, to choose their own get in again gained control of the hotel is the right one. The analysis of the hotel, the key point is to examine the hotel’s target customers and target your products to consumers is consistent. If the match, then of course to enter the shop and hotel in general obstacles will not be too big, because it also requires your product to its benefits; if you do not match, then there is no need for going into the store, otherwise not enter shop into a wall during the mar