Is the carrier- Or sampan- (Health Care Marketing Model Tan 15).docVIP

 PAGE \* MERGEFORMAT 9 Is the carrier? Or sampan? (Health Care Marketing Model Tan 15) The current medicine and health products industry, the economic strength from the initial confrontation evolved as the core competitiveness of confrontation. In short, you can not inundated with advertising, but can not do without differentiation of the core competitiveness. Looking at the market situation and live moisture are those ‘core competitiveness with differentiated products’, including the Conference of the later years of marketing and advertising success of Melatonin, experience marketing, aching spirit, the terminal block to the Kang and so on . And more products in the market competition, the athletic body in significant weak to follow the meeting today, marketing, and tomorrow, to imitate the terminal block, the end or not Deus Ex. Core Competence We often stress that the core competitiveness is not to imitate them, but according to their own co-ordination out of resource optimization. Tsing Lung Yan Yuedao as Guan Gong, Zhang Fei Zhangbayimao like not who can be played for rpm. So, how to create a core competency? We still would like to emphasize their own resources. In other words, what is your strengths, or to create a competitive edge for the biggest capital? If you do not have stood Jige Yi’s idle funds, but vigorously human sea tactics, and do community activities, then you are out of money advantage did not play. Similarly, after you have developed products that did not pocket a dime left, they think of loans to instigate advertising campaign, but also not in conformity with their own resources. Therefore, we say that the first step to create a core competence is to examine and analyze the situation of their own resources. We are doing the project when the diagnosis is often able to encounter a loss of customers business, they usually have committed a mistake: ‘I tried the conference marketing, and also did the terminal block and store operations, b