Ivory tower Yun-business - business promotion activities Jinan University survey.docVIP

 PAGE \* MERGEFORMAT 10 Ivory tower Yun-business - business promotion activities Jinan University survey College students is a unique consumer groups, the relatively high level of knowledge, willing to try new things and is also receptive to ideas. Although consumption is relatively low, but the numbers are large, consumption focus. More importantly, today’s university students in the near future, that is the backbone of the whole of Chinese society and consumption of the principal, who seized them, will come to grasp the future market. As a result, many domestic and foreign invested companies have their sights on college campuses, such as the Philips company to abandon Chinese FA Cup, sponsored by China University Football League; university campuses across the country sponsored by Red Bull to promote ‘Red Bull Cup Three-Basketball League’; Nestle was held at the university campus ‘Nestle coffee e-generation Award’ activities. Jinan, the existing 66 colleges and universities, students in 30,16 million people, adults College 12, students in 12,907 million, on the campus of the University of commercial promotion activities to investigate and strive to explore one of the laws, not only for currently doing to promote mall merchants will be helpful, also intends to enter the campus for future business benefits. 2003Year 11To 12Month, Shandong Century CHARMLAND Marketing Planning, Marketing Research, Consumer Research Center ‘Colleges and Universities Business Promotion Task Force ‘Conducted a special investigation in Jinan. Task Force on the Shandong University, Shandong Normal University, Shandong University of TCM, Shandong Architecture and Engineering, represented by four university students in the 60 held a panel discussion and one to one depth interviews to gain insight into this particular consumer group of university students , excavation of which contains business opportunities for merchants to provide basis for decision making. A university campus med