Last Battle.docVIP

 PAGE \* MERGEFORMAT 12 Last Battle A dairy is a dairy south of the newly emerging new army, the company was founded in 2000, in a short period of five years, achieved sales of almost billion, a six dairy companies in the province takes pride of place persons. Known, general manager of ambition, a few years ago saw the upcoming reshuffle dairy situation, well aware of regional brands and ultimately difficult to resist the attacks of several large dairy giant, rainy day, from a few years ago started looking for Dairy in ‘Blue Ocean’, and finally in 2005, developed a fruit milk, fruit milk beverages plate, known as a ‘China’s sixth-generation beverage’, the product tastes good, packed novel, Yunnan is rich in culture and customs, post-marketing response was pretty good. Based on these factors, the product starting in 2006, a comprehensive market towards the southwest, had not a successful dairy industry in Yunnan province, out of, in spite of a dairy industry’s ‘Eurasian’ milk had been killed outside the province to the market, but in the end 9 into above the market is still playing with toys, this is the province’s dairy industry has once again rushed into the market outside the province, the company and the industry who are more concerned about at the beginning also achieved good results, from the public in September, the company quickly in Guizhou , Chongqing, Sichuan, Guangxi, Guizhou, and so the region has established a relatively perfect marketing From EMKT. network, set up offices, branches. However, the problem has also emerged one after another, due to rapid development of the company, financial, human resources issue has been the greatest difficulties impeding development of the company, this product originally planned to be available in May, but because of more reasons listed until September, is close to beverage consumption season coming to an end after the first round of the Distribution, the market demand is obviously insufficient, reimbursement