Lenovo thinkpad take into where-.docVIP

 PAGE \* MERGEFORMAT 3 Lenovo thinkpad take into where? According to reports, Lenovo thinkpad Shucu recently initiated activities in the United States, several main models significantly lower prices, once high-end status symbol of the thinkpad business people are increasingly fade noble brand coat, the growing field of vision for mass consumption. Take the high-end brands lower prices hit the market, which thinkpad, IBM era is unthinkable, but for Lenovo, but it is a correct or even the only option. Because thinkpad reason for the high-end, not because it is Seiko secret agents, not because it comes from Japanese laboratories, not because it is the classic black look, but simply because it is famous for the Department of the door, is one of IBM’s sub-brands. Only in IBM, under the blue light shining, is it not high-end positioning, as in other areas, other businesses can do the same. So when thinkpad Lenovo name attributed to the time, the original customer base will have been shaken, even if Lenovo trying to maintain its high-end positioning, it would only be futile, the effect is to decrease the speed is only just. Moreover, with IBM a strong ‘brand subsidies’ their stance simply making it difficult for thinkpad profitable high-end positioning, it is necessary to LENOVO’s own body is not strong, continue to thinkpad top high-end, will be even less effective. Despite the thinkpad Lenovo took over the burst of the ‘flying-line incident’, but this is not a technical capacity, but operating style and brand positioning on the change in the result. Since the maintenance of the high-end positioning thinkpad only futile, thankless, Lenovo simply come to a flow, the use of thinkpad brand dive down in the process of the formation of the kinetic energy, take the initiative to cut prices on the one hand, the user can expand the size of thinkpad, and the other regard, the impact of major competitors DELL dominate the market in the United States, the pricing basis to