Leveraging a small investment big market.docVIP

 PAGE \* MERGEFORMAT 10 Leveraging a small investment big market Due to the fierce market competition and media diversification, new and old businesses and new and old businesses and new brands are facing a common challenge: to deliver products and brand messages to consumers more and more difficult, consumers face an explosion of information increasingly showing signs of discontent, irritability, neglect attitude. Of a single enterprise or a single brand of attention, discriminating low. Therefore, to enhance consumer acceptance of corporate and brand must be innovative and consider the introduction of the current situation of China’s market economy and enterprises, enterprise product marketing target market new ideas. An enterprise without an overall understanding of marketing strategies and ideas, we can not have a healthy, orderly and steady development. With the increasing globalization of competition, networking, micro-economic activities of enterprises must possess or obtain a rational, scientific, marketing strategy, business to get a strong vitality and competitiveness. Spontaneous, blind marketing activities can only be a ‘hit one shot for a local’ type of bandits market behavior, or even bring in ‘blind man riding a blind horse, midnight deep pond’ the tragedy. Formulation of any marketing decisions must be based on the actual situation of the local market, customs, market competition model, the consumer market or product awareness, as well as the local market and macro-economic characteristics of the situation and make the appropriate decision-making and the market into the market. In such a competitive and fast-changing market, any business or product entering a market or region, such as when they can not do without a variety of advertising, personnel, capital and other inputs. In particular, all kinds of media awareness and advocacy of different inputs, so that most enterprises in the development of marketing decisions, had to select the media