商务谈判中的商务礼仪.docVIP

河南商业高等专科学校 毕 业 论 文 题 　　目 商务谈判中的商务礼仪 　　学　　号10080301055班　　级10级商英一班　　　　　　 专　　业 商务英语 系　　别 外语系 作者姓名　 杨妞　 完成时间2012年12月5日 　　指导教师　张雪梅 职　　称 副教授 　 　　　　PAGE  　　　 About Business Etiquette in Negotiation Yang Niu A thesis submitted to Henan Business College in partial fulfillment of requirement for the Business English Major Under the Supervision of Vice-associate Professor Zhang Xuemei Foreign Language Department of Henan Business College Dec 5, 2012 第 PAGE 19页 第 PAGE I页 About Business Etiquette in Negotiation Author: Yang Niu Tutor: Zhang Xuemei Abstract With the rapid development of since and technology ,people living in a world of economy ,there are millions of business negotiations on playing day and night ,over different culture and across nations however the etiquette in the negotiation matters a lot, which to some degree go hand in hand with the whole progress ,Business negotiation is a process whereby two or more parties come together to exchange or combine resources such that mutual benefit is derived and felt as a consequence of creative resolving difference. Business negotiation etiquette is daily social etiquette in the concrete embodiment of commercial activities. Meanwhile, business negotiation, especially in international negotiations, because of their commercial, the etiquette has some special requirements. The taboo should be carefully avoided! This article is to study the issue from etiquette effect, related etiquette and taboo in the negotiation process. Key words: Business negotiation, Business etiquette, Taboo  第PAGE 18页 商务谈判中的商务礼仪 摘 要 随着现代科学技术的发展，我们生活在一个经济世界中，每天都有成千上万的商务谈判不分昼夜、不同文化、跨国界的在上演。商务谈判是指谈判双方或者多方为达到双赢互利交换和整合资源的过程。是具有创造性的解决差异和分歧方式。商务礼仪是贯穿在日常商务活动中的言谈举止礼仪规则。同时，商务谈判，特别是国际商务谈判，由于其商业性，商务礼仪有其特殊的要求，因此，商务礼仪禁忌是谈判的壁垒，必须小心避免。本文就是要从商务礼仪的效应，谈判过程中应注意的礼仪问题及禁忌等方面研究这一问题。