Liquor terminal metamorphosis.docVIP

 PAGE \* MERGEFORMAT 23 Liquor terminal metamorphosis Terminal emulation is currently emerging come to the end in sight. With the liquor industry, hotel gradual imbalance of input and output terminals, as well as some brands began to withdraw from the terminal, the terminal time as liquor industry, an important historical stage of development, is moving towards an end, liquor industry also began to usher in another new turning point. Integrated marketing, public relations, brand operations, direct sales and channel innovation in wine and began to cause concern. 1, food and beverage end-driven market as a whole thesis to end an unprecedented increase competition in Liquor industry-to-end attention should be from 1999 or so. Little confused cents a group of innovative brands such as the terminal operator’s success led to numerous brands fell into the hotel. They initially hoped that the terminal directly to the profit, and later evolved to operate the hotel led to the concept of the overall market, the industry gradually formed a consensus. Until now, doing market first start from the hotel has become a familiar routine in many brands, but also precisely because of this thesis, liquor industry faces the matter what price you have to seize the restaurant to spend the reality of the terminal until it evolved into a giant now directly funds to buy stores. Hotels can indeed bring the whole market consumption, but the hotels in particular, the focus of their reason has pulled the hotel role of the market, the key lies in driving the mainstream consumer market consumption. At present, many traders simply take note of this place itself, but did not notice the nature of the phenomenon, which also left for the end of the innovation space. Second, Black Mist filled with chaos terminal market one after another Resources from the terminal for the number of terminals is limited, but too many brands and relatively limited competition in the terminal market will inevitabl