洁柔营销策划方案.docVIP

PAGE  PAGE 26 洁柔营销策划方案 前言 本次品牌推广策划大赛中，本公司针对洁柔这一品牌的纸巾产品，以“年轻、品味”为主题，通过商业策划、品牌宣传、财务管理、产品销售的完美结合，以此在广大消费群体中树立洁柔品牌新形象，引领年轻新层面。品牌推广，推广洁柔，让每个广金学子都能记住洁柔，都能拥有洁柔。相信我们，你们将会钟爱洁柔，将会目睹洁柔最美丽的一面。 我们的团队，是一支带有激情，充??活力的队伍，充分利用此次品牌策划推广大赛带来的机会，倾尽所能。 Prolegomena Branding in the planning competition, the company of Jierou brand for facial tissue products to young and taste as the theme, through business planning, branding, financial management, perfect combination of product sales, as in the majority of consumer groups legislation to establish the brand in a new image of Jierou, to lead a new young level. Brand promotion, the promotion of Jierou, so that each Financial students are able to remember the Jierou, all can own it. Believe us, you will love Jierou, and will see its most beautiful side. Our team is a team with passion, dynamic team, take full advantage of the brand planning opportunities to promote competition, to make every effort. 目录 CONTENTS 前言 Prolegomena 第一部分 洁柔公司简介及其品牌介绍 Introduction of jierou company and its brands1