Marketing collapsed - resource articles.doc

 PAGE \* MERGEFORMAT 7 Marketing collapsed - resource articles Some time ago I heard a thing, a cosmetics company recruit sales director. Flocked to the candidates, there are many well-known business executives. Everyone on the line as long as the answer to a question: You became a director, what method you use to complete the task? Because most are There FMCG sales experience, so to answer are more highly. Nothing more than: first established sales team, according to 1:3:6 with business people, press the line call. Then develop product portfolio, the main push products and the main products sold combined, take the amount of products and profits product portfolio, with a price advantage against pre- competitive products. again next steps flexible promotion, buy shelves, make vivid display terminal can start from the local market to make the market model, a high-profile investment. Develop a monthly incentive for dealers, annual rebate for years to complete the task can be promote the performance of sales contests, Jiangyoufalie more. These are just a small part of these elites tell, there is more incisive remarks failed to remember all, does not give you eleven state. These elite one did not last to be hired. Why? Have missed the point, what state enterprises at this stage? Enterprise in 2035 after several years of close-range planning and long-term planning is what? Do without these basis, above all on paper. Sales do not like nuclear research, spacecraft to the moon so difficult. With 20% to 80% of the time you can learn the knowledge, and the remaining 20% #8203;#8203;of the marketing truth needs to comprehend with 80% of the time. Simply speaking, FMCG sales personnel as possible, the number of dealers as possible, the longer the better product line, the price as low as possible, the bigger the better promotion, advertising, the more dense the better. But we have missed the point, the money! There is so much money? Much money enough? You spend