Master Why did you choose 3 Prince- - Instant noodle industry in the case of the largest joint venture behind the scene.doc

 PAGE \* MERGEFORMAT 9 Master Why did you choose ‘3 Prince’? - Instant noodle industry in the case of the largest joint venture behind the scene December 26, 2003, Master Holdings Limited, a subsidiary of Tianjin Ting Yi International Food Co., Ltd. and Hebei wang Food Group Co., Ltd. was held in Beijing Great Hall of the co-signing ceremony. This joint venture, the two sides will jointly set up a new company, Hebei Prince Industries Limited. The joint venture’s registered capital of 6 billion yuan, the two sides each with 50% of the shares, which means the top benefits in cash invested million yuan RMB, the Group’s existing instant noodles wang assets of the estate to physical investments. The new company encompasses the Group’s existing 33-wang noodle production line and its associated facilities, next year will add 35 production lines with annual output will reach 8.5 billion instant noodle packets. The new company’s product brands in the Wong Group, the original brand ‘3 Prince’, the management group is responsible for major Chinese and Wang, chairman and group president of the Central Wong Wang-wang as, Master Liu Xiaoxuan side sent as a vice chairman. As the industry leading brand of instant noodles, Master Kang instant noodles in mainland China has been doing for 12 years, has never worked with the mainland enterprises, this time why do the mainland and enterprise cooperation, but also why I chose the three Prince do? Master Kong should seize the parity-noodle market! This joint venture, it should be said that Master is aimed at inexpensive noodle market, because after the establishment of a joint venture is based on parity surface (defined as less than 1 yuan money bags side, mainly between 0.6 ~ 0.9 yuan products) dominated. Master the company’s chairman, Zhao Hui Jing also admitted that ‘we are now to go down. China has 800 million peasants to eat instant noodles can not afford a dollar. This is an infinite market, not yet developed. ‘He said that