Marketing war stories note.doc

 PAGE \* MERGEFORMAT 12 Marketing war stories note Service-oriented-wave business corporation with quality service to win customers three odd polite and thoughtful work miracles hair salon Through good service to promote sales and attract more customers, has become widely used in today’s world business marketing strategies, whether it is a mere shop or a wealthy and powerful transnational group, the same application of this effective promotional strategies. Boeing is the world’s most can be said to have the financial resources of large enterprises, not only to create texture, the aircraft has won excellent welcome customers around the world, but also dedicated and thoughtful service to its customers also won the invariably met with praise. Time, Alaska Airlines urgent need for a special landing device to the aircraft landed in the mud for some reason the temporary runway. Boeing learned of this, do not hesitate to put such a device sent to Alaska Airlines, the company solve urgent problems, which not only touched by this airline, but also touched a number of passengers. On another occasion, Air Canada aircraft icing due to the exhaust pipe obstruction, failure. Boeing engineers Cheng Jifei immediately sent to Vancouver, day and night engaged in maintenance work and finally the troubleshooting, and reduce flight delays air time, which has become everyone lips examples. In December 1978, Alitalia DCX aircraft crashed in the Mediterranean, the airline needed a replacement aircraft. Alitalia Boeing’s chairman, president Nuo Diao Wilson to a special request: ‘The Boeing Company can not be quickly sent a Boeing 727 passenger plane?’ When ordering this model of aircraft, list more, at least two years, However, Boeing, taking into account the special situation of Alitalia, in the delivery what made a slight adjustment of the table, and require companies to production scheduling a little tight. In this way, within a month Alitalia get this aircraft type to solve th