Marketing Reform of student evaluation.doc

 PAGE \* MERGEFORMAT 8 Marketing Reform of student evaluation [Abstract] current professional examination in our hospital marketing objectives and marketing personnel training, there are many are not suited, or even restricted in many ways to deepen the reform of teaching and education to improve teaching quality. This paper put forward the above Examination Reform Marketing Some idea of change, summed up the points evaluation program of reform measures. [Keywords:] academic assessment of marketing appraisal system Examination is an important part of the teaching process, but also teaching effectiveness measurement and monitoring tools, test methods, content and evaluation criteria will guide the students learning style, and ultimately affect the ability of personnel training structure and the overall quality. Based on the marketing training objective research and analysis in depth, and strive to explore goals and marketing professional development that matches the test method to improve the quality of personnel training. First, our hospital the current problems in the examination and evaluation system 1. Examinations deviate from the purpose and training objectives Marketing personnel in the culture, the understanding of training objectives is not profound, not free from the shackles of the traditional examination-oriented education, there is no real objective of building personnel training and higher education adapt to the test mode. Exaggerated the value of scores, emphasizing the score to level performance, attention to the results of that test score differences. the students test scores and Pingyoupingxian, scholarships, hardship payments, employment, or even join the party recommended to factors such as student focus too closely, so that students in the learning activities in the examination high and low scores in particular, had a utilitarian tendency, contrary to higher education to train highly skilled professionals practical