Marketing of the dynamic and static balance.doc

 PAGE \* MERGEFORMAT 5 Marketing of the dynamic and static balance Years of marketing have done so much contact with the boss be more. Have often heard the bosses feeling: It is now the market changes too quickly, and every moment will be emitting a variety of fashionable, innovative new stuff. We must continue to have food to eat, but also with the times, and before the set of out of date. However, the reality is really the case? Old Chinese saying goes, cried out: in order to maintaining the status quo. We are facing a market environment is changing, dynamic, consumer demand is also changing, dynamic, but enterprises to meet market and consumer demand marketing when done, there can be changes, you can also remain unchanged. That is, our marketing efforts, should be a dynamic and static balance. Marketing dynamic: The use of machinery, technology development, especially in the information age of the Internet applications, faster and faster progress of human civilization. We recall that China’s reform and opening-up process of a market economy: 80 years, the period is a shortage of materials can be said that no marketing argument is basically courageous people who dared to do business out of selling things, that is a rolling financial resources; 90 years, Western marketing theory into China, the domestic marketing channel management has been far-sighted enterprises begin to do the brand promotion, success today as Konka, Haier, these plates; to the present 21st century, seems to have become a buyer’s market can thoroughly what the terminal is king, focusing on customer management, people-oriented, all overwhelming as we hit. Recently, the ‘Marketing Academy’ thematic studies 80 years after the consumer group identity, previously the old ways can no longer satisfy the appetite of the younger generation! Each month, there are many companies went out of business; every month, there are many new companies have opened. Reported that China’s average life expectan