Marketing ideas image positioning a no less.docVIP

 PAGE \* MERGEFORMAT 7 Marketing ideas image positioning a no less In the era of increasing homogenization of goods, USP theory is no longer suited to market needs? The homogenization of many products how to find a unique idea? Liquor Brands disputes from the point of view, the unique selling proposition is still out ‘Prisoner’s Dilemma’ is good strategy. Liquor ‘fragrant world’ is a fact. So in Sichuan Luzhou liquor swept across the country when the main origin Maotai Town, Guizhou Moutai have modified ‘fragrant wine’; Fen the main origin of Shanxi, Henan, Anhui, Sichuan, bought large quantities from the original wine producing ‘thick Xiangjiu ‘. In such a market trend, further exacerbated homogenization of wine, and how we can blaze a brand from the world? For the white wine of this special commodity, most of the liquor business in the product on the level of demand - demand alcohol, demands aging for many years, the number of years of history and sources of demand, so the world of spirits Apart from the different characteristics of the other are the same , and if people around the world come from a mold, but in different clothes, different color. At this time, we can come up with a lot of people think that the theory is obsolete - USP, the unique selling proposition to break ‘the world together’ situation. For example, fresh-baked ‘Baofeng wine’ (Jianlibao acquired) for the current in the liquor industry is not new theme - ‘fragrance’’light’. It should be said, if the theory of ‘fragrance’ of the source, ‘fragrance’ of the representatives, Shanxi Xinghua Village ‘fen’ is a well-deserved, but the ‘fen’ in the ‘fragrant’, surrounded by water down the quality of its core features. A unique fragrance of the wine Baofeng do? From the liquor industry as a whole is currently the case, this is a unique selling proposition, and marketing Baofeng, this unique selling point of its rise has become an important strategy. Baofeng wine brand image advertising is extrem