Marketing and management to meet the five requirements.docVIP

 PAGE \* MERGEFORMAT 11 Marketing and management to meet the five requirements Companies make marketing decisions on a daily basis, there is on the channels, on promotion, on the price, these decisions determine the success or failure of enterprises in the market. We see that successful companies are always a few, many enterprises are short-lived, or in last-ditch struggle. Some people estimate the average life expectancy of Chinese enterprises is 3-5 years, the life of private enterprises was 2.9 years, while the ‘Fortune ‘500 strong enterprises, the average life expectancy is only 40-50 years of age. Partial short life span of Chinese enterprises, in part because of marketing and management company out of a problem. Then the marketing management point of departure what is it? Marketing management in the end what is the tube? Some people say that marketing management is to oversee the sales force, to prevent the sales force ‘mutiny’, with the candidates, to keep people of the Jin and other means to live their control, so that they can honestly sellers; Some people say that the management of dealers, that the dealer is the enterprise survival and development of the fundamental; Some say that the terminal is king, and all marketing and management should begin around the terminal. To analyze what is to oversee the marketing and management in the end, or back up the essence of marketing. Every person, every business in the community to survive and develop, there needs, and are willing to pay a certain amount of compensation to meet some of the needs, so this part of the need for the formation of the demand. Can be many ways to meet the demand, there is self-production, there is begging, there are snatch, there are switching. The starting point of marketing is through the exchange to meet demand. In other words, marketing is the enterprise through the exchange, to meet their own demand. Enterprise value of existence, is the company’s product offerings to meet the