Marketing and Packaging Design.docVIP

 PAGE \* MERGEFORMAT 10 Marketing and Packaging Design Packaging design is a modern marketing strategy is an important factor, it is considered a product marketing strategy in the initial strategy, as a unified marketing strategy, any starting point for creative packaging design must be consumer and market demand. First Let us take a look at today’s social environment on the challenges posed by the marketing. First, today’s marketing challenges From the “civilized” to “culture.” Contemporary. Developed society, “toward the ring tight in all aspects of business diversification, can be summarized as” cultural coming of age “stage. In the past it was emphasized through the use of mechanical efficiency of mass production techniques, large-scale distribution system efficiency and mass consumption have, which is known as “hardware oriented civilization.” In contrast, the present era is not far from the kind of supply to determine the demand, it requires the ability to express their personality. influence each other in terms of ideology, in order to create a more warm, more humane society. This makes “software oriented civilization” era. Mixture of a variety of values. Today’s market has many values, at any time they are multiple co-exist. Value system to respond flexibly to changes in the way of life, but not all consumers can successfully address these complex values, many consumers if with a change in values and standards do not believe in the value of flexibility, then in the market, there is a number of different values and choices of consumers can not make a hybrid, it is for this reason, the modern marketing in the “image “has become the most important factor in business. Software, services and information in an important position in the economy. Economic fundamentals driving force is from heavy industry to light industry and service sector transformation process. To use the computer as the center of the so-called “information wave” is