Marketing and sales department of a harmonious dance.doc

 PAGE \* MERGEFORMAT 7 Marketing and sales department of a harmonious dance Many enterprises has always been on the marketing and sales between the right and wrong, full of prevarication, the Cold War, arguing back and forth, and sat offshore concept of fire, etc., many experts have written many articles to illustrate the marketing and sales between the Department of subtleties. It can be said, between the Department of Marketing and sales people as long as in the manipulation, it will create a lot of man-made conflicts. Few years working experience in corporate marketing department, I think, marketing department and sales department is like ‘Dad’ and ‘mother’, is missing and that one will not work, but to create harmony and unity in the entire marketing headquarters is so easy. After all, many of the disputes, are infested with the idea, which in turn comes from the functions and duties of division of power caused them problems. Let us take a clear look at marketing and sales department personnel division and positioning. In the traditional sense, many companies regard the sales staff on the market simply attributable to sales department, which also created a large extent, non-hidden danger. I think that the correct positioning is the major area and the various regions in which all sales staff belong to double sales and marketing leadership, we are not as simple as a sales staff, but marketers and marketing, business development would involve the maintenance and operation of the market and other global issues, but these two aspects is the sales and marketing part of the tube two specific task. So, here, all our marketing staff would be the first clear, regardless of the regional market, regardless of the marketing staff, marketing department and sales department are the direct management of our institutions are to take orders from the. In other words, the monthly regional markets, not only to complete the simple sales targets, we must complete the marketing