Marketing Analysis of the Chinese beer market.docVIP

 PAGE \* MERGEFORMAT 5 Marketing Analysis of the Chinese beer market With China’s accession to WTO, further opening China’s market, so that China’s market economy into the real world market equal the game. Chinese beer enterprises going through a massive asset restructuring; a full range of it this way after the price war. Also at the kindly consider a comeback from around the world capital of beer. China’s beer business operation of the market means constant innovation and a group of beer continuously improve the competitiveness of the enterprise market, China’s beer businesses both in the operation of capital or in the operation of the market, from concept to practice, there has been a qualitative leap. However, the Chinese beer market, the basic problem of marketing has not been completely resolved, the market operation in the deep-seated contradictions and conflicts still exist. On these key issues and contradictions do marketing analysis. Can reflect the status of the Chinese beer market, and future development direction. A) large-scale beer producer perceptions of the market rising, but the specific behavior and marketing of advanced market concepts are not synchronized. First of all, the concept in the market, almost all the beer companies think that we have in the past of local protectionism-oriented, product-centric orientation actually transition to open jointly, customer value-oriented. The price of the game does not play selfish. But the price war is still competition in the market we are now the principal means beer. It applies the breadth and depth of the beer to be much greater than the quality of improvement and development of customer value. Secondly, almost all the beer companies recognize that the blind expansion of an invalid benefits. Or even negative returns of the market share bleeding suicidal behavior. But in the beer market practice, market share increase is still the first Chinese beer enterprises sought-after goal. Who is able t