Mao Tse-tung run-off end of the Road.docVIP

 PAGE \* MERGEFORMAT 15 Mao Tse-tung ‘run-off end’ of the Road Marketing is like cloth soldiers, war, decisive victory in the terminal can not be simply interpreted as a battle for the retail stores, but should be upgraded to a high degree of marketing strategy. If the marketing team is our army, then the terminal is our base, television media advertising is like a air force bombing, not only to fierce intensity, but also to well-planned target consumer group, precision-guided, and strive to effectively target their ads sex. But if you want the ultimate sales to consumers pays for, advertising alone can not guarantee the bombing of the success of marketing, sales terminals must also be intensive, relying on officers of these troops on the ground the building of the terminal base network access, organization of consumer information. The terminal run-off strategy and tactics as early as Mao Zedong’s revolution in rural areas, has been widely used to promote the building of the revolutionary base areas, analyze the Red Army during Mao’s revolutionary base in the rural areas to promote strategies, to our modern marketing channel strategy, promotional strategies to be a major revelation. 1, Mao Zedong Thought channel strategy Mao Zedong summarized the Nanchang Uprising, the Autumn Harvest Uprising negative experiences, combined with the domestic situation in the warlord, the revolutionary nature of the regime characteristics of workers and peasants, in-depth market research in rural areas, the worker-peasant revolutionary regime, the product characteristics, the main target consumer groups (workers, peasants), market environment has done an in-depth market research analysis, and ultimately identify the ‘encircling the cities from the countryside’ and the value of channel strategy and experience to build a new model of the network channels. (A) ‘from the countryside surrounding the cities’ channel and tactical thinking and methodology Mao Tse-tung’s ‘from the c