Manufacturers chain system and either win more or lose a thorough.doc

 PAGE \* MERGEFORMAT 15 Manufacturers ‘chain’ system and either win more or lose a thorough Preface ‘Stores’ marketing the current can be described in full swing. On the market various types of endless franchise **, ** direct sales stores, ** flagship store, ** image of the store is an example. This mainly was attributed to ‘service concept’ has become the various business entities, a major marketing guiding ideology. There are many stores must be operating the service industry, such as traditional food and beverage and cosmetic industries (far as the present situation, future appointments through the web-site, and other new service means may be popular); a new point such as Internet cafes, real estate intermediary ... The list goes on. A relatively new phenomenon: the original is not a service industry, many product manufacturers have added to the ‘store’ marketing wave, (of course, vendors are now selling products, services, increasing the composition, but the general to that these firms is not a pure service provider). Product manufacturers ‘new channel’ Chain side benefit is obvious, but did a poor job even greater harm. In 2012 disappeared from the product manufacturer to be found everywhere. In the current market, competition has become relentless, tragic circumstances, the product manufacturers have to ‘innovation’ of their marketing approaches. The original product sales directly to customers a simple way has become increasingly difficult, ‘franchising, investment business’ has become a new sales channels, in fact, product manufacturers for small buyers in the ultimate goal of this is still under the slogan to sell their products less competitive markets only. As the product quality assurance, new product / new services, research and development capabilities, marketing / publicity of the three most important areas of the level there is a fatal flaw, these manufacturers to develop various types of stores are often the ultimate failure surface system,