Manufacture of automobiles to manufacture the brand.doc

Manufacture of automobiles to manufacture the brand From the 1886 Mercedes-Benz became the world’s first automobile brand, after a century of automotive development changes, with the industrial revolution, the process in order to European, American and Japanese car brands represented by the development and evolution of mankind into the era of market economy, most business research value and the most vivid of a brand marketing textbook. Recalling the development of the twentieth century, can be boiled down to one hundred cars chronicles, because in this century without any kind of industrial products, such as cars can penetrate to the general public every aspect of life, which not only closely associated with human development, affecting the whole society’s economic structure and growth rate, but also for its technology and products constantly updated and completely change and improve people’s lifestyle and quality of life. Similarly, the twentieth century industrial society in the process, and no one can brand the product brands such as the history of this long, and at the same time so many, such as the Mercedes-Benz, Ford, Cadillac, Chevrolet, Clay DaimlerChrysler, Rolls-Royce, Renault, Volkswagen, BMW, Citroen, Audi, Porsche, Peugeot, Fiat, Ferrari, Toyota and other world famous brands, to generation after generation of consumers and fans countless good brand image, until today, its vitality is also to flourish. Century Europe and the United States automobile brand prosperity, longevity, where the mystery of why Japan’s brand into Europe and the United States can be market and brand development in China’s future road cars that go in, which is all the attention and study the world’s cars and China’s auto market development and people to explore the issue of competition Founder and Brand Personality A world-class automobile brands are often closely intertwined with the founder. The brand name, personality and positioning a deeply marked with the beginning of