Maotai three variable Game Guangdong market.doc

 PAGE \* MERGEFORMAT 5 Maotai ‘three variable’ Game Guangdong market ‘Guangdong is the province of consumption Maotai’, Maotai Co., Ltd., general manager of djohong says. In an interview, he said in 2004, the company will take active measures to enlarge and strengthen the Guangdong market, and strive to achieve the Guangdong market in 2005, the goal of doubling annual sales Maotai. It is learned that, Guizhou Moutai Distillery (Group) Co., Ltd. Managing Director, Guizhou Moutai Co., Ltd., Yuan Renguo person in charge of the Guangdong market sales, we can see that in 2004 Maotai emphasis on the Guangdong market. Guangdong to implement the overall distribution of With the January 1, 2004 the total distribution of the pilot was officially launched in Shenzhen, Guangdong market Maotai began marketing system. It is understood that the main purpose of the reform is to strengthen internal management and strictly control the price system to ensure stable prices. Shenzhen Trading Company, general manager of Maotai Xie Huai that Maotai in Guangdong and national wine brand sales are not directly proportional, for four reasons: First, the sales channels are too chaotic Maotai in Guangdong, as long as there Maotai sell shopping malls, supermarkets, restaurants, hotel, there is the export of wine back hawking; Second, the uneven quality distributors, some of the expense of wholesale distributors Zhizuo retail market, low price-FALSIFYING, it also undermines the national liquor brand image; In addition, the network inadequate maintenance led to difficulties in the terminal; and finally, the headquarters is poorly supported by the Guangdong caused by difficult to achieve sales targets. Clearly, the right marketing system reform Maotai marked the 2004 Guangdong market, the strengthening of control efforts. Maotai Guangdong restructured practice feasible? Liu Weihai industry experts believe that, from the liquor market situation in Guangdong, there is no dealer to cover the