Maotai predicament and Solutions.doc

 PAGE \* MERGEFORMAT 5 Maotai predicament and Solutions ‘Only when the tide suddenly, you know who is swimming naked’, ‘stock god’ Buffett wrote to shareholders of the letter of the word, and now also in China’s high-end liquor market fulfilled. Three funds for central government control and reduction, especially for high-end liquor boycott, so many, including Maotai liquor companies, including high-end suddenly facing a ‘cold autumn.’ As Maotai dealers, not only over the past few arrogant and modesty , to expand sales through telemarketing, but also ‘stoop’ to the customer out of the favorable conditions, have a bottle of Maotai how hard to find, and in the end is what prompted today’s predicament, it’s way out, then where? Inventory of the current plight of Maotai or questions, I think, especially in the following points: ‘The greenhouse seedling’ hard by frost. Simply speaking, the growth and development of Maotai, not entirely a product of market competition, but the government, especially local government under the aegis of the ‘greenhouse seedling’, although also received a higher economic and social benefits, but it did not experience the real market storm, the market is not rooted in the soil, so when it left the government to protect and consumption this layer ‘glass’, you will inevitably be the market storm blowing rickety, This is too much reliance on the bitter public consumption forged, it does not reflect the true market economy, supply and demand and price, the law of value, although its learning wine Maotai, has also been operating in accordance with market rules, even in today’s national leadership dip surnames of light, but as a brand Maotai large trees do not thrive tree saplings and not really into the focus of the promotion, although the dealers themselves hoarse to do some promotions, but due to low consumer awareness, market on the same product line rich, so it’s ‘roar’ or low-key, and will not necessarily get the customer’s favor.