Maotai in the expansion of the fog.docVIP

 PAGE \* MERGEFORMAT 32 Maotai in the expansion of the fog First, the background of expansion strategy A response to the call of the impact of 10 billion November 2002 meeting of the party’s Shiliu Da strategic expansion into the huge background of Moutai. Shi Liutai proposed building a moderately prosperous society in the grand target of 2020 gross domestic product, to quadruple the existing basis, which greatly stimulated the economy is relatively backward in Guizhou Province, Guizhou Provincial Committee made a Some 10 billion in the province create a group-based decision-making of large enterprises, as a corporate leader in Guizhou, Guizhou Moutai to become the main mission objectives. Accordance with the mission of quadrupling the output of Maotai then be up to 2.4 million tons and sales revenue must be to 128 billion yuan. As a result, Maotai Group identified through 7 years -10 years of hard work that is, around 2010, built an annual sales income 100 billion yuan, with independent intellectual property rights and the international competitiveness of a large group strategy, which was the trade to become ‘ Maotai 10 billion project ‘. In this strategy under the guidance of Maotai launched a vigorous strategic expansion. Let’s simply look at China’s liquor market, after 10 years of brutal and disorderly competition, the spirits market is large the pattern has basically been formed, although the low-end liquor market is still surging, such as lava-like cross-flow, but the high-end liquor market is like Earth’s crust gradually stabilized in general, the industry’s competitive landscape has been largely stabilized. Wuliangye, Maotai, Jiannanchun, Shuijingfang, National Pits and other high-end brands steadily occupy the market and has emerged as the momentum of rapid development. Luzhou-flavor liquor is not only the popularity of the unique taste Maotai liquor has also been sought after consumers, in order to Maotai Maotai represented by high-end liquor wa