Maotai forced difficult transition Decameron.doc

 PAGE \* MERGEFORMAT 28 Maotai forced difficult transition Decameron 2013 China became the most high-end liquor industry tough year, Chinese premium liquor collective experience cold, wholesale price, the retail price of Moutai Co., Ltd., together with diving Yuan Renguo said:. ‘No eight provisions, sooner or later there will be wine Today. ‘upscale liquor industry to find their own problems, to seek transformation. In accordance with the requirements of the provincial government of Guizhou Maotai transformation in the way the company made a three in transition, five changes of which the most important is the transformation of marketing strategies, such as Maotai for individuals and businesses launched customization services. Maotai The goal of all restructuring efforts are made to Maotai real market-oriented, so Maotai from the ‘official wine’ to ‘the people of wine.’ First, the status section Maotai forced difficult transition Decameron (1 Question: Some people say, ‘Wine is no longer able to count on money lying, no longer looked around, no big deal, economic fluctuations, to see where the opportunities and potential.’ How to look at the current liquor industry? This is a question of good Chinese enterprises, especially private enterprises blindly impetuous growth and development by leaps and bounds barbaric era has passed, and lay a good thing to make money will not last forever. Wave forward, spiraling, contradictions development This is the law, everything has a cause and effect of the development cycle, the liquor industry, too, after experiencing brutal round of unconventional high-speed development, the inevitable law of development into the overall industry to adjust. Chinese wine can really get a good future development will be mainly three types of enterprises .1, brand-oriented areas: Maotai, Wuliangye, Luzhou, etc. are representative of this type, just use the corporate brand, resource scarcity , making this type of business can have