Marketing Analysis of rural household appliances.doc

 PAGE \* MERGEFORMAT 7 Marketing Analysis of rural household appliances As a business or marketing industry, people, you have to figure out your customers really need that? One should always take advantage of their psychological dynamics and appropriate to adjust your approach to marketing. China’s rural market is a very large market, even though it might not be very mature, but the proportion of the rural population is undoubtedly the greatest. The appliance market in rural areas today is what kind of a problem? According to some experts to learn about the rural household appliance market and the urban market is completely different concepts of the two markets (especially the economically backward rural level 4 market). China’s rural markets are still at a relatively typical functional requirements phase, which would tend to emphasize the practical value of products and material interests, and less emphasis on value-added products and the spirit of enjoyment. For those expensive, high-tech household appliances, they can only be Lex, in the true needs of household electrical appliances in order to meet the physical function or to enjoy the time they are more willing to choose low-cost, relatively low-value-added products. Simply put, marketing is to satisfy customer needs. The face of the rural market, you have to clear that rural consumers what is really needed to understand their consumer attitudes, timely and correct to the development of your marketing plan, come up with the products they really needed to promote their satisfaction with the service, the most successful than the impact of their consumption concept, so that lead them to spend. 1 low price. Rural consumers who are the real deal, after all, buy a refrigerator or washing machines or parts for them, things that must be carefully considered all of a sudden come up with so much money was not easy. No matter how good your service attitude, regardless of sales staff how the product’s features, he