Marketing Art Song Jiang.doc

 PAGE \* MERGEFORMAT 4 Marketing Art Song Jiang A lt;lt;Water Margingt;gt; soul-stirring. With the TV series lt;lt;New Water Margingt;gt; the ending, this widespread story of the Water Margin story and Water Margin characters in a vivid image of the crowd once again caused great concern. See Water Margin, Song Jiang had said. Song Jiang, known as ‘timely.’ Previously Shandong Yuncheng Yasi, day rhetorical exercise, writing instruments, is the knife pen Xiaoli. Chao Gai and seven other hero circumvent Extorted the incident, apprehend is official, but fortunately Song Jiang prior notice, eight people escaped the Liangshan occupation. Chao Gai and letters sent Liutang send gold to Song Jiang, Song Jiang’s wife found in the Song Jiang Yan Poxi fornication Liangshan, took the opportunity to threaten, Song Jiang Nusha Yan Poxi, fled Cangzhou . forced the Liangshan. Liangshanpo done after the leader Song Jiang. Zheng Liao, Tian Hu, Wang, Fang La, the homecoming, the last being a traitor Gao Qiu, Yang Jian poisoned. Both civil and military appearance, surface, Song Jiang is not only big, but he was never a step by step so that the beam Yuncheng Xiaoli chieftains, as public hero hero. And let the mob convinced, managed the order. From a marketing perspective, though victimized by Song Jiang finally a traitor, but Song Jiang fortune in the process step by step, but contains a wealth of marketing art, worth pondering. First, the goal clear: it is ‘amnesty’, the final goods and the imperial family, to realize their ‘loyalty to serve the country’ and ‘family line’ ideal. Liangshan on Song Jiang after all the work around the ‘amnesty,’ the highest goal to start step by step of especially the ‘total force’ Lu Junyi mountains, can be described in order to target unscrupulous. Second, the slogan: ‘behalf of Heaven’ itself is a resounding slogan. Tell brother and grateful people, I Liangshan bandits flow from a general uprising of bandits, is the service for the empero