Maotai see fen fen challenge from marketing strategy.doc

 PAGE \* MERGEFORMAT 8 Maotai see fen fen challenge from marketing strategy Fortunate enough to participate in ‘fen ? The first state dinner with wine Republic 62 anniversary’ celebration, feeling a lot. The day after the event, including Sohu, Sina, and many other media are trying to use the ‘fen and a state banquet with wine Maotai Republic of battle.’ coverage, which expanded the visibility and reputation fen, made a lot of market buzz. It should be said, the event planning is the fen cultural marketing, event marketing as a success, a strong cultural fen return, the king returned a vivid case in which the fen marketing innovation, and cultural force of a typical representative. Fen The ulterior motive, can be said to grasp the soft underbelly of China’s current liquor industry, including Maotai, Wuliangye, including many well-known liquor brands, there is no culture to find culture, no history compiled history, false propaganda, arrogant, impetuous wind of rampant , the concept of brand dazzling, dizzying, we Competition advertising, sales, returns, they forget their sense of responsibility and mission, so the price was rampant, false propaganda, did not put the interests of consumers, industry, health development into the first face of the lure of profits, including Shanxi coal bosses capital from various quarters in society is also rushing to the liquor industry, a time wind and water, intensified competition, disorder, and we can not help but worry that this The rapid development of the disorder, will lead to the same year the melamine incident, a severe blow to China’s dairy industry, I hope this tragedy will not happen in China’s liquor industry. Republic is certainly the first state dinner with wine fen, no doubt, of course, 60 years ago, the state dinner with wine, and can not cover the current Maotai as the cutting edge of wine country. If a state banquet with wine only to restore the history of the dispute, then Panama Exposition of the matter