Marketing and sales department how to coordinate the operation.doc

 PAGE \* MERGEFORMAT 6 Marketing and sales department how to coordinate the operation Many enterprises are aware of the difference between sales and marketing, but in practical work is often unclear, fragmented and can not coordinate their fight. Was originally one plus one is equal to or greater than 2 things, the result is one plus one is less than 2 mess. I think the first to do a good job marketing and sales division of labor. Sales is the enforcer, and the market is a supporter of the Department; sales heavy eyes, while the re-marketing the future. It would have been very clear thing, but in practical work, marketing, product promotion or just design a single page, to be a promotional materials, planning the next exhibition of what has become a decoration; or become bureaucratic, what plans, programs have about to be approved, over a hand. So what marketing department what to do something? Marketing Department do? I think the marketing department’s work should be primarily on the following areas. The first is to develop marketing strategy. The first target market strategy, selecting target markets and positioning. Let us be clear business market where they need what kind of products and services. Second, the marketing mix strategies, and products, price, place and promotion. Sales of how to fight, at any time any place of what kind of weapons used to fight, there must be one of guiding principles and policies. In fact, the Department of Marketing and sales of internal friction often occurs here. Your marketing plan is to guide the development of it, or have to implement it? I think that, for some a national marketing plan that must be followed and implemented, but the plan for each region is the guiding principle. Sales must be PAA decision space. After all, there is a great plan and the implementation of the distance is the need for the sales market adaptable. As for the sales area of some large-scale promotions and public relations activities are