Marketing in China for 30 years - Reading refined marketing.doc

 PAGE \* MERGEFORMAT 7 Marketing in China for 30 years - Reading refined marketing China has never been lack of advanced marketing theory, although the historical development of China’s market economy only 30 next year, but the level of China’s domestic brands have made rapid progress in the marketing of individual industries (home appliances, medicine and health products, real estate marketing standards even par multinational corporations, and the brightest marketing elite sucking advanced marketing idea, it is also according to their own domestic market in China, summed up a set of combat for the Chinese market, “marketing mix of Chinese boxing,” and some companies with high degree of brand into one of the world top 500 list, which can not but other people are pleased we are marketing, but the excitement, but also some melancholy, at present, no one really marketing to the Chinese system analysis and sorting, and some just is host to a marketing guru , experts and scholars of one of the words, not a global, multi-regional summary of the case and induction, or the appropriate interpretation and predictable, lively’d lively, turns out to be flourishing, look at the level of foreign sales has grown to be mature stage, some marketing and management concept is not suitable for the current Chinese market, China has become the world’s largest, most dynamic and potential market for ui can do a good job of marketing in China is basically also the same as possession of important position in the world, America and Japan and other countries and market characteristics and consumer groups vary widely in China, but there are similarities there, absorb the essence, reject the dross, is the right way, rather than blindly copy from, not blind faith in foreign theories to the dynamic Viewpoint of marketing is consistent with the historical development of Chinese law, and it is more scientific. I feel 30 years of Chinese-style marketing of the road, should be phased sum up, n