Marketing in Higher Vocational Colleges New Thinking on Curriculum Practice.doc

 PAGE \* MERGEFORMAT 28 Marketing in Higher Vocational Colleges New Thinking on Curriculum Practice [Abstract] The combination of engineering education model, strengthening the practical teaching is the higher vocational colleges need to explore an important topic. Practical Teaching in Higher Vocational Schools curriculum reform is a major focus of professional abilities of students has an important role in promoting. In this paper, simulation practices study to improve the quality of teaching practice of marketing curriculum reform. Under the new situation so as to vocational institutions to employment-oriented, ability-based and expand integrated engineering connotation. Innovative training model, in order to train high-quality sales personnel recommendations and implementation steps. [Keywords:] Simulation Practice of Marketing in Higher Vocational Schools 1. The current practice of higher vocational colleges marketing curriculum main problems in teaching 1.1 The lack of higher vocational education teaching philosophy compatible Marketing practice of teaching the curriculum an important component of learning, but has long been the practice of teaching due to the difficulties of organizing the implementation of links are more difficult and other reasons, resulting in a marketing curriculum teaching, multi-organization theory teaching hours, talk more about pure theoretical knowledge, few arrangements for practice teaching and teaching hours, even if arranged, and also only like to arrange similar visits a symbol of sexual activity, or to enable students to write the planning program through market research, the result is to train students, only know the theory, do not know practical operation, but not engage in specific marketing practices, basically the theory difficult to achieve for students Jidong practical effect will result, courses fail to teaching purposes. Vocational training for the community colleges charged with a variet