Marketing in a white lie.docVIP

 PAGE \* MERGEFORMAT 5 Marketing in a white lie This article applies to: marketing, new Marketing, we will meet all kinds of groups, will hear all kinds of strange words. At this time, we must learn to distinguish between true and false, the correct response to avoid the “thankless” phenomenon appears. The following are some common marketing “white lies”, summed up special for colleagues you marketing information. Lies one: as long as you come over, we immediately signed the contract. This “white lies” often appears in the telephone marketing and traditional marketing. Marketers and customers have full, effective communication, customer will be made at this time: “You come to our side (home visit, we immediately signed fixed contract. “Even if we explain to the customer over and over again:” We fax the contract to the effective “or” We will send the contract to your side, you signed and sealed again after confirmation by fax or mail back “, customers do not agree , insisted that we sent home to sign a contract. When we “Kangbu Zhu,” this “temptation of signing the contract,” frantically hurried to customers over there, only to find customers on the spot signed a contract in no way wishes, just let us come to “report” it. and we are consuming a lot of valuable time, travel expenses are also spending a small fortune. So, met this customer “needs”, our measures no more than three points: First, insist on a contract first, then come to visit, Second, for large and important customer, directly to “the depth of communication and negotiation” for the purpose of home visits, no need to gullible customers of this “white lie.” Third, the intention for the upcoming contract customer, you can come to visit, the implementation of “paid off”, but before the site visit to fully assess the effectiveness of call, we can not believe the customer’s “to sign the contract” of this discourse . Lies of the two: you take the contract over, our leaders saw you to d