Marketing human reason and courage.doc

 PAGE \* MERGEFORMAT 5 Marketing human reason and courage I do not want to talk about too much marketing skills and specific strategies, because through marketing consulting and training, work experience, we found that many Chinese companies are not planning level and the lack of marketing skills. This kind of understanding with the enterprise’s own understanding of different enterprises tend to believe that they lack is the skills of marketing and planning ideas. So what is lacking in today’s marketing people do? Or the successful marketing people with the most important features of what it? I think the most important thing is to reason and courage. For a famous household electrical appliance enterprises district manager training class, I have had such an experience, when asked the regional manager for the initiative to ask questions or discuss the issue of the region, most of them are not afraid to speak up. I said, in-house, the problem did not dare to speak out, then talk about how to solve the problem? This is the corporate status quo, I call the corporate marketing in the ‘Emperor’s New Clothes’, this is not new clothes to wear to a boss in the body. Here reflects the problem? That is the lack of marketing, human reason and the lack of courage. Which is the successful marketing of one of the most important quality. Why do I say that? We all read ‘Three Kingdoms’, in which there is a something like this: In order to test Cao Cao Cao Pi and Cao Zhi who is more capable, they deliberately let them out of #184;, letting gatekeepers and hold the soldiers in the past, and later Yang Xiu Cao Zhi had an idea to Let Cao Zhi said: ‘I have been instructed the prime minister’s life, there is block by cutting off’. In this sentence, Cao Cao Cao Zhi thought capable. Why? Because the test is Cao Cao’s two sons resolve. The company’s marketing people need most is precisely this kind of courage. 1, the lack of courage is the fatal weakness of marketing people Tseng Ku