Marketing in China- from the past look to the future.doc

 PAGE \* MERGEFORMAT 4 Marketing in China: from the past look to the future A look back Recalling 20 years ago, many market-oriented enterprises in China with the expansion of market demand and customer satisfaction achieved geometrically increase the growth, which is behind the full market concept because these companies progress and marketing capabilities improved, but the market concept of progress and marketing capabilities essential reason behind what is it? The following six major internal and external environment. First, the expansion of market demand and consumer requirements increase, the second is the pressure of market competition, particularly the exemplary role of leading international companies, three are bound by laws and government regulation, the four technological progress (including the introduction of technology driven, five is marketing the spread of education and training, six are their own active efforts. As Chinese industries, the degree of regional markets and market competition between external environmental factors such as large, so the industry and regional market concept and the marketing ability is also very large differences, the unbalanced nature of this development is market and a significant marketing feature. As for the industry and with regional differences in performance between different enterprises, apparently the same external environment, its own power or effort but the result is not enough, it no wonder people, because the market economy is through the market competitive survival of the fittest. In summary, according to Western markets and marketing history of the development to control today’s China, China’s overall concept is still in sales and ability to stage, but some of the leading industries and enterprises have entered the stage of marketing concepts and capabilities, and even a very small number of enterprises part of the performance of social marketing concept has entered the stage, of course, there a