Marketing Implications of World War 3Q.doc

 PAGE \* MERGEFORMAT 6 Marketing Implications of World War 3Q Earlier, 360 and QQ war, so that the Internet industry was very busy for a while. For the 360 #8203;#8203;”excess” approach, praise it said, by challenging the industry leader, 360 quickly out of place, among the Internet companies in the line, devaluation of its people, businesses or stable operating point as well, the way this sword easy road, killing ten thousand, three thousand from the loss of corporate image no good. This shaking battle of wits in the end bring to 360 the number of pros and cons, really difficult to estimate. But we should ask is, Why Qihoo Tencent dared challenge? Product of all good business In my opinion, the fundamental reason lies in the odd tiger Zhou Hongyi, the veterans believe they have a good product - can bring benefits to users, by users like, so the key when he dared to come out to openly challenge the Tencent. Zhou Hongyi and 360 to review the development of products, do people not against - the first search engine launched in 3721, no doubt for the groundbreaking Internet product, a passing fad, but the way in the promotion of going astray, repented, the introduction of 360 security guards large kill rogue software, hundreds of millions of Internet users welcomed the show of hands, many Chinese Internet suddenly clean. just two years, 360 security guards on the highest market share of security software first. As for the 360 #8203;#8203;anti-virus software, to me personally, used a variety of antivirus software and also asked too many friends, everyone says that the speed of 360 anti-virus is fast, no space, no card machines, unlike the effect of killing the domestic several anti-virus software difference between ... ... This is strange: those old anti-virus software, specifically ten years in this business, how technology than a debut only three or four years, but new to it? is the technology is not enough, or the bureaucratic management Doctrine? Th