Marketing idea JDB reality collide.doc

 PAGE \* MERGEFORMAT 4 Marketing idea JDB reality collide The first enterprise in China’s beverage industry, the largest in the history of advertising to put efforts and money-burning efforts, the most to force the most luxurious Duitou placeholder and promotional location, the most intensive the topic manufacturing and gimmicks Madden, turn on the TV JDB opening the computer is open a newspaper JDB JDB, driving on the road erect outdoor advertising JDB, face the door of the small street stalls or JDB these in the history of the largest and the most to the force, the most luxury and most ubiquitous actually create what marketing and brand effect? Efforts to put JDB has firmly occupy people’s attention and the ear canal, so you see anywhere JDB, hear JDB, is also the most convenient and most expensive shopping malls display position at any time within reach Cadogan Bao, contributed to consumer marketing idea need to hear, see and easy to get, and have been successfully achieved, but has as yet not now why sales paid off? Obviously, overwhelming even has extreme extravagance and waste bombing in advertising and promotion, the most critical factors that contributed to consumer “expect” and did not think JDB marketing managers and advertising and consultancy company is real marketing explore what comes to mind when consumers think of your brand, consumers see the brand message, what comes to mind, whether it will be impressed, whether it be trusted, and whether it will be converted to a purchase decision, buying behavior and buying habits. What comes to mind when we see overwhelming JDB it feel? The feeling brand marketing of consumer and market managers are the same? The the Guangzhou Pharmaceutical recover Wanglaoji trademark use rights, a lot of people for the JDB almost a no know, when you know a the JDB great adoptive mother identity, to be the heroes sympathetic of the past. then Lenovo to JDB, the outside and marketing sector reflection will respect a