Marketing and management personnel of the Series Seven- organizational structure and marketing team.doc

 PAGE \* MERGEFORMAT 17 Marketing and management personnel of the Series Seven: organizational structure and marketing team This series has been said about the marketing concept, talent selection, sales attitude, professionalism, etc., but mainly based on “strategic level” to elaborate, the following will mainly talk the operational level, that is, we need to see the “forest” also see the “trees” that “management” of the marketing staff, the enterprise will be more practical significance and value. Listed first fragment of two scenarios: The first clip. I remember an interview a few years ago. Resume shows that a business has many years experience in sales personnel to interview an office sales director position. This man’s eloquence and thought very good, served up after the introduction of his experience, it is in scheme of things, see that is well prepared, but are also well prepared this interview. he brand promotion, event planning, implementation and the effect, citing a large number of results, to reflect his performance. rough Look, no problem, the data and results. However, there is always a puzzled, how to complete it? He did not say he was responsible for regional throughout the organization, staffing, team situation. I only asked a question: are you a person to do? He know what to say. I know that these basic than he did, and if a real market traders, will not come on to talk about strategic planning, talk about the brand, a pile of data and so on. In other words, he did not manage an office and the development of one or several the overall regional market manipulation capabilities and experience. Any Marketing (sales, or sales area, all on one platform, which is “sales organization” up the integration of resources. Not to say that the staff has many years of experience in the business or not poor, but he was not suitable for the entire regional market manager, he did not have the overall management capacity and experience. The second cli