Manufacturers salesman how to prevent dealers overhead-.doc

 PAGE \* MERGEFORMAT 8 Manufacturers salesman how to prevent dealers overhead? Is often heard that salesman to follow up on specific brand-name products of regional distributors in the process too easy to be easily dealer overhead and become a puppet, so-called regional sales performance, personal performance evaluation are entirely under the control of distributors and manipulation, that is, salesman in this case has become a victim of manufacturers in the region, the brand manufacturers and distributors of the game, the intermediate communication links failed. So, what exactly what type of business enterprises are likely to happen this salesman problem? This problem occurs circumstances, the clerk should be how to do? For dealers and manufacturers to manage the salesman how to control and carried out? We have the following four points respectively, to explore the phenomenon, from which the search for a response. It should be said that pieces of an overhead dealer salesman was a very disgraceful thing, both for the business itself is concerned, or proceed to the salesman’s own, have meant the failure of manufacturers to the dealer management, management often means failure of manufacturers to the distribution of less control over the business, meaning that manufacturers brand building’s incompetence meant that salesman’s own lack of ability. Passing-style salesman Management System Some major brands of domestic appliances business, a salesman who often show distributors called ‘passing’, that is, corporate presence salesman, but an Emperor’s New Clothes, upload just issued, is dispensable, it is reflected large companies image, without the shortcomings somewhat. In particular, today’s technology brings advanced communications, manufacturers instructions direct supervision from the headquarters of the sales made to the dealer, salesman only incidentally to inform it because there is no clerk the right to change the instruction and space. At the same time t