Manufacturing concepts Procter amp;amp; Gambles advertising strategy.doc

 PAGE \* MERGEFORMAT 10 Manufacturing concepts Procter amp;amp; Gamble’s advertising strategy P amp;amp; G’s marketing is very typical of the concept of marketing. In the P amp;amp; G’s advertising strategy, this marketing concept has been applied to the extreme, each brand is given a concept: Head amp;amp; Shoulders anti-dandruff in, Pantene’s health, Rejoice’s supple, thus giving to each brand in order to personalize For example, ‘Head amp;amp; Shoulders’ personality is to dandruff, ‘Pantene’ hair of the personality lies in nutrition and health, while the ‘Rejoice’ personality is to make hair smooth and supple. Take a look at Head amp;amp; Shoulders ad: Head amp;amp; Shoulders shampoo, sea-blue packaging, first of all reminiscent of Wei blue sea, bringing fresh and cool visual effects, ‘dandruff to go without leaving a trace, hair cleaner ‘The advertisement, further establish in the minds of consumers’ Head amp;amp; Shoulders ‘antidandruff belief; see Pantene:’ Swiss Institute of Soil vitamins recognition is rich in Vitamin B5, from the hair roots can penetrate to the Fa Shao, supplementary nutrients to make hair healthy and glossy ‘highlights’ Pantene’ nutrition-type personality; Rejoice: ‘with silk Conditioner home, shampoo and conditioner once completed, to make hair supple and elegant’ ad words with swinging young girls pictures of silky hair, deepened consumers ‘Rejoice’ elegant supple effects of impression. Not only that, the concept of StrategiesChinaInc Procter amp;amp; Gamble also be applied to the advertising game classic World War II, for example, in Procter amp;amp; Gamble’s Safeguard soap before entering China, Lux soap is the market-leading brands, Lux soap positioning is’ Skin Care ‘Obviously, P amp;amp; G can not engage in’ skin care ‘is a concept, through market research, P amp;amp; G know that health is the greatest concern to consumers, so do’ beauty sterilization ‘of the concept, the production of’ not only beauty but also sterilization