Marketing how to market-.doc

 PAGE \* MERGEFORMAT 12 Marketing how to market? ‘Marketing’ is a product of the capitalist market, as China’s reform and opening up the country was quickly import and carried forward, from Kotler - Philip to the Tang - Schulz, from the initially 4P (product, price, distribution , promotion) as a framework to marketing in order to 5R (the need to respond, status, reputation, relationships) as the theme of integrated marketing communication, marketing, whether as a professional, a management, an idea, or a mix the guise of rice in our country have been unprecedented application and development. From the early ‘winning ideas’ to the later ‘system engineering’, and now they come up with a lot of the domestic so-called master of one kind or another ‘XX marketing’ concept, ‘marketing’ in China’s transformation from a planned to a market in the process has given people lively and pleasant surprise, but one group of marketing professionals and business managers for the absorption of marketing theory, promotion and application made tremendous efforts and contributions. But for marketing in the end should be how to do a lot of business, and even a lot of marketing in the industry stands by its word ‘integration’, line must be ‘spread’ friends who are a bit vague, and even a lot of people would say: in the absence of so many so-called theories, concepts prior to marketing was originally a very simple matter, that is, sell their products Well. Now the theory, concepts, more and more (which, like many of China’s so-called marketing experts are closely related like the trick), but many people do not know how to do a. In fact, we look at so many available on the market for so-called concepts, its theoretical foundation and the core, and there is no essential difference between the operational processes are basically the same, why is there such a ‘useless’ the phenomenon of competing, perhaps because people , especially when some so-called masters ‘When self-reliance’ psych