Marketing of essential drugs the original model to overturn generic drugs.doc

 PAGE \* MERGEFORMAT 7 Marketing of essential drugs the original model to overturn generic drugs The introduction of medical reform, the state committed to three years to do five things, the introduction of essential drugs and the use of the list. For the generic drugs business, its main target market will be so great changes, general medicine enterprises, especially SMEs, will face survival test. 1, tender market policies on the far-reaching impact of generic drugs First of all, the greatest impact on the generics market, none other than essential medicines bidding. According to policy requirements, the state will begin in the second half of 30% of the primary health care pilot projects, for all essential drugs on-line bidding. Provincial approach to the subject of the tender, if an enterprise is not successful, then we would have lost in this period marked the right to sell the province. And that’s just the beginning, because the standard for provincial, national finalists will be relaxed standards, there will be a certain number of companies qualify, and even fewer product approvals will not be much in terms of the basic obstacles. Significant impact on enterprises is the second step, at present there is no matching policy, but according to the situation around the pilot can be seen, one is organized by the prefectural-level city and county (district) respectively under the provincial standard, participation is indeed marked, select the county (district) of the product procurement manufacturers; while another is directly from the prefectural-level city on the city’s drug for a unified standard indeed. No matter what kind of short-listed for each product eventually the second round of the manufacturers are not many, or even possible for each county (district) of each product will only be a short-listed companies. Such a result, each firm in each county (district) marked indeed, if successful, would be the formation of regional health care system within t