Marketing from the story will have to fish out to li.doc

 PAGE \* MERGEFORMAT 5 Marketing from the story will have to fish out to li Currently Chinese enterprises, especially household electrical appliance enterprises there is a misconception that the added value of the brand comes from a wide range of speculation, especially the price speculation, which is so far the most commonly used Chinese enterprises is also the most effective marketing tactics. Ultra-low prices, combined with the sharp price killer around the topic of the class, for example, when microwave industry-owned enterprises is through this way to grab a lot of voice. This company continues to expand production capacity by as much as possible to reduce prices, and ultra-low prices to expand markets, the invisible mode of operation which removed a large number of SMEs in the industry, of course, is mainly local SMEs. In a relatively closed market environment, this model is very favorable, and these initiate and marketing enterprises can rely on the price by way of a near-monopoly to maintain sales come through a huge profit, but the marketing and home appliance industry, Please do not think the manufacturing sectors such enterprises are the most adept at marketing, business, if there is such thoughts that it is purely a misreading of this approach is a serious wrong, we have within the next few years will see this class enterprises are two results: either successful, or to death. At present China has 14% of marketing experts is essentially a communication expert level, just at this level since the bubble is the easiest level. We Do not Kotler, Shultz and other experts on marketing operations of Chinese enterprises at the present stage the proposal has any illusions that their theory of the body used in Chinese enterprises, there is no fundamental improvement in results. Please note that the United States, marketing experts to the diagnosis of Chinese enterprises are at the strategic level is the enterprise survival and change of direction, only in th