Marketing analysis of the network economy.doc

 PAGE \* MERGEFORMAT 10 Marketing analysis of the network economy [Abstract] The network economy is to abandon the traditional industrial economy, is a further division of Information Industry, the traditional industries merging on the basis of the direct economic unprecedented impact in the network economy, the traditional marketing management, the emergence of network The new concept of marketing management. [Keywords:] marketing idea of #8203;#8203;marketing the network economy. A change of the marketing concept. Traditional market the concept of marketing management is the core principle is the principle of customer satisfaction, that is, in order to meet the current needs of the user. Marketing concept only consider the current services available to users, overlooked marketing strategic resources in the future business growth the importance of Internet marketing management philosophy while the success of the principle of great importance to the future needs of the user, an increase of the source and the future success of network marketing and management as opposed to traditional marketing management, derived from the following four main features: A long-term customer value. Network marketing must address the long-term value of the consumer, this new concept is built on two economic arguments on the basis of one: to keep an old customer costs far lower than for a new customer costs. Second: Information Services industry is the core of the network economy era of value-added industries. more lasting business relationships with customers, the more this relationship can create business value. In addition, network marketing is personalized marketing, and often peer-to-peer sales, which for enterprises and customers to establish long-term partnerships, and enterprises to understand the long-term value of customer possible. Network marketing is a kind of “integrated marketing”. On behalf of the traditional marketing management ma