Manufacturers win an illusory dream.doc

 PAGE \* MERGEFORMAT 6 Manufacturers win an illusory dream Since when do not know, ‘firms win-win’ the beginning of this term popular in the major media and major manufacturers, and various dealer’s mouth. However, so many years have passed, a win-win seems to be only a slogan, or when the vendor first meeting, then a scene, or the conclusion of the General Assembly a year-end sales of ‘nonsense’ (because of the time bonus is the focus of everyone’s attention), the real can be a win-win rare. Yes, many manufacturers are mentioning ‘firms win-win’. Yes, many dealers also say ‘firms win-win’. Results are what could be? Many manufacturers and distributors of the mind is clear, are basically concerned with the name of the other flag, secretly tried every means to make yourself more. The so-called ‘people do not have the Heaven and Earth will destroy’, so vendors, life and death struggle not uncommon. Wuliangye the original is such shouting at the dealers ‘common win-win’ slogan and began his own in the area of liquor ‘OEM’ path. At the time, Wuliangye buyout business, during the sale, nor do I feel good, because ‘Wuliangye Group Chupin’ to bring consumers ‘quality assurance’ endorsement of the excellent impression. The Wuliangye also by virtue of these sub-brands in the liquor industry, staking their claims, but also improve the status of their trade, but also boost its sales to increase substantially so that Wuliangye has become the industry’s brand value ranked first, first leading sales enterprise. However, as the increasingly fierce market competition, consumer brand awareness becomes stronger, in terms of growth rate of Maotai or from the profits of state, are fast catching up Wuliangye. Wuliangye at this time started to feel a serious crisis. For the Wuliangye sub-brand, continue to take drastic measures to ‘ton output capacity’. Wuliangye mouth on shouting ‘firms win-win’, yet the dealer’s own merciless brand of ‘amputation’. Yes, it is also a