Manufacturers to promote the relationship between channel changes in traction.doc

 PAGE \* MERGEFORMAT 15 Manufacturers to promote the relationship between channel changes in traction People accustomed to the relationship between manufacturers compared to ‘marital relationship’, which is the ‘couple’ Clearly there are many contradictions, with the increasingly fierce market competition, they face additional challenges: For enterprises, market competition has been fully upgrade, but some companies will be the main distributor as a business partner outside the market operators, and the relationship between dealers 1:00, driven by interest alone to maintain, and few companies can second groups, retailers into business The strategic alliance, so the market will often unstable, sales are often ups and downs; right dealers, in addition to face competition from counterparts in the market will face the pressure from the manufacturers - manufacturers will be in different regions, different channels, for different dealers, to give attention and support differentiation, there is no concern and support for manufacturers, distributors, the future is bleak - or be eaten by other channels, and gradually, or has been replaced with industry competitors. How to create a market for sustainable development of enterprises operating system, and how to improve the profitability of a stable model of distributors to achieve a win-win is the manufacturer manufacturers and businesses facing an important task, and this is closely related to vendor relations to become the enduring study and discussion object. In my opinion, the market changes, manufacturers in the development and change channels, dealers may be in enhancing the ... ... in any case change, vendor relationships will always exist, and as the continuous integration and distribution channels and channel-focused sub-sink towards pluralism and co-operation, firms should jump out of the inertia matrix for their own initiative to adapt to market trends. Normal state of relations between manufacturers A simp