Marketing and execution is a competitive edge.doc

 PAGE \* MERGEFORMAT 8 Marketing and execution is a competitive edge First, marketing, execution is the core competitive edge Often have friends ask me: What is the core competency of marketing, how to develop core competencies of marketing? Let’s take a look at the following example: Dell’s customized his fast-direct-sales model into a book, widely disseminated, many companies follow suit to imitate, but no one can beat Dell’s only one reason for their lack of execution of this model! Domestic pharmaceutical marketing mode a lot, but every successful business model that is 12, such as the production of pain spirits business, relying on a single stay in place promotions and gifts, thus turning the size of a topical liniment to do more than one 100 million. Medicine amp;amp; Health Products The success of these marketing models, other companies to imitate mostly unsuccessful, because only one, the lack of this mode of execution and monitoring of power systems. Modern information was very prosperous, modern anomaly smart, planning bubbling nobody do not know, so any kind of marketing models and management methods, as long as you appeared on the market, it no privacy to speak of, but different companies and different people use the same method of doing things, the effect is very different, because only one execution differ. So you can say for sure that: For all matters of marketing, the execution is the core of competitiveness in marketing management, product development and innovation, new products, market access, marketing communications, public relations and marketing, cost control, distribution network construction , dealer management, logistics control, brand communications, etc. It is just on the one hand, you only have one or two aspects of their ancestors are always able to maintain a half step half-step or a Superman, according to the quality by the amount of things to do, or maybe even other aspects of non - advantage, you just put everything in pl