Marketing and brand strength to enhance.doc

 PAGE \* MERGEFORMAT 17 Marketing and brand strength to enhance A partner told me ‘grievances’ He shares our frustration at a promotional experience, it was a seemingly successful promotions. This summer, he was responsible, a well-known children’s clothing brands to use our venue for the performing arts resources and visitors an entirely new sort of on-site promotions. The atmosphere was warm, his planned children’s clothing models T were banned, stage performances, live answering prizes, lucky draws and other promotional activities to attract a large number of children and young mom and dad rush crowd, and the countless visitors to their request leaflets, and enthusiastically asked where you can buy. The end of the day promotion, they are distributed to the visitors information, prizes and samples were swept away the audience, the staff were jubilant to say that this promotion is too successful. So, the next several days, they are also a lot of fun places to copy the same form of promotional activities, the reaction is still strong. But two months later, after the apparent aftermath of promotion, re-revisit the surface beauty of this promotion, his tone seems not easy. Solely on the promotion itself, the promotional effect of reaction from the scene to see is undoubtedly successful, but two months later, he found that their hard-earned promotions tour was removed simply ‘pick up the pound-foolish’ to lose money trading . Just as they did during the time promotions, the local one for children and families and the most watched television stations are planning to conduct a special program with a new, innovative topics of the program to the planning, sophisticated content production quickly build a Members of the public especially children and young parents in the eye. If he will do all the promotional costs to invest in the station, instead of close cooperation among the brand into the program, the benefits achieved will be far greater than the wide dissemin